I wrote a paper a while back about kinetic typography and its potential to change the way we get information. Typography is already such a powerful thing, evoking feelings, directing attention, delivering information-- and yet, we have grown from the static world of type into a motion-filled, interactive arena of attention-grabbing information. It is incredible how our mind can read words, even when they are presented in a non-linear fashion.
I connected to this article from Design Observer, but I'm glad I found it. I had linked to most of these videos on YouTube, but they already have them all together in one place-- how convenient! Check it out:
Great Scenes from TV and Film Using Typography.
