As students, we often share advice we have received with each other, so that we might all learn and progress and help each other to do so. This was a response to an email that a friend and classmate sent to one of our professors, and some much needed food for thought.
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Well, first don't panic. This can and does happen to everyone in our field from time to time. I can't really give you any concrete advise on how to get 'unstuck', however. Everyone's different as is their creativity and ability to call on it. For me, a number of ways work. I'll share them with you.
1. Quit trying to be 'creative'. Focus on doing something else for a while and let whatever part of you that is creative take a break and relax. Then come back to your classwork more refreshed.
2. Break your creative tasks into smaller, more digestible pieces. Put another way, attack small parts of a larger problem rather than trying to win the entire battle in one grand sweep.
3. Try some process based approaches that have worked for you in the past. For instance, would word listing be a starting place or perhaps even some really small sketches done rapidly in a free associative manner.
4. Focus on the audience, put yourself in their shoes and ask yourself what messages would you like to receive (as them) when you are looking at (your) particular package.
5. If you like to write, write something silly or fun or stupid without any judgment.
6. If you like to draw, do the same.
7. Go to the bookstore with an open mind and just soak stuff in. Recharge your batteries.
Most of all, remember that design and creativity is about imagination and fun, not rules and deadlines.
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