Colored Thinking

Do colors make you think differently? I was reading up on Jonah Lehrer's blog and am just intrigued by this article:

http://scienceblogs.com/cortex/2009/02/the_color_of_creativity.php

When we talk about design and branding, or the use of color in design and art, we rarely realize the actual effects. We assume that there are effects, because certain colors make us "feel" a certain way. But how much evidence do we have of all of that? Lehrer cites a study that has the evidence, or at least the beginnings of some. And I think his insight on having ideas in the shower is absurdly relevant to my current project-- and absolutely fascinating.